Roadblock Advertising is where all premium placements on the site are “roadblocked” with the same creative for the advertiser. Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day (CPD - Cost Per Day). In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message. Ideal for a brand or product launch when the aim is to gain brand awareness quickly.
Native ad is a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed.
Publisher will re-write the advertiser content to their own style of language
Push the content in the respective publishers Facebook page & twitter handles.
Advertisers can provide supportive image & video for the content
The disclaimer lets the readers know that these links aren’t just sold but rather only include “high-quality content marketing content."